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 What You Should Know About Online Affiliate Programs

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Ameer

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PostSubject: What You Should Know About Online Affiliate Programs   Sat Sep 20 2014, 10:00

If you work from home, marketing can be one of the hardest parts of running a business. There are many methods out there, but one of the most popular is to join online affiliate programs. Affiliate networks partner with large companies and offer website owners cash for sending new business their way. While this advertising method works for a lot of websites, it may not necessarily work for yours. If you're wondering whether affiliate marketing is for you, read the following information.

It's Not For Everyone

As part of an affiliate program, you post a link on your site, either as an ad on the side of your page or a link to a product embedded in a blog post or article. When a visitor clicks on the link and makes a purchase, you make money. It sounds easy, but in order to make a significant amount of money, your site needs to generate a lot of traffic. Since not everyone will click on the links, and fewer will make purchases, your income relies on one thing and one thing only: traffic.

All Companies Pay Differently

An affiliate network is a group of merchants that use the same service to run their programs, but just because they are in the same network doesn't mean that they pay the same. Some companies pay only if a customer clicks on the link and buys a specific product, while others will pay for just clicks. Before choosing companies to put on your site, you should look over their payment structure to see if it's even worth it. The ideal companies to choose are those that your site visitors will enjoy, but also pay a decent percentage.

You Need Some Technical Knowledge

While it's relatively easy to post affiliate links, you'll need some technical knowledge to do it. You'll need to know some html code, since one missing character can mess up your links. You'll also need to be able to set up your accounts with different links, and you'll need to be able to decide which links are best for your website.

Too Many Ads Can Deter Visitors

If you think the more ads you have, the more money you'll make, you may be surprised to find out that that's not necessarily true. Many times if you plaster ads all over your site, you're sending a message to your visitors that you are all about sales, which can be a major turnoff. The best affiliate ads are those that link to products or services that you recommend personally, and they aren't necessarily all over the place. A link in a blog post is good; a flashing ad that pops up out of nowhere may make a visitor leave your site never to be seen again.

It's Not Easy Money

While it's free and easy to post links and ads to your site, it's not necessarily foolproof, and it's definitely not easy money. Affiliate links alone won't make you money; you've got to choose the right companies and products, and you've got to have enough traffic to get clicks and sales. Most pay a very small percentage of sales, which can amount to mere pennies. To turn those pennies into dollars, you need a lot of sales.
If your business has a website that generates a lot of traffic, affiliate marketing is the next logical step. With the right strategy, you can add cash flow to your business easily without a lot of extra work. If you're just getting set up, however, or if you don't have a lot of knowledge of Internet marketing, you may want to do some research before you dive right in.
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